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Student Projects

Strategic Marketing

Spring 2009

Working in teams students developed comprehensive strategic marketing plans for

HR Consulting of Sparta. Strategic pricing plans were created for Amici's Italian Restaurant of Milledgeville, Creative Expressions of Milledgeville, and the GCSU Liberal Arts MBA program.  Promotional marketing strategies were created for New Town Macon, The French Vill'Edge of Milledgeville, the GCSU Athletics' department, and the GCSU Honor's and Scholars Program.  Each strategy was presented in formal written and oral presentations to the clients and included competitive research and analysis, development of a comprehensive strategy, with year long implementation schedules and budgets.

Strategic Marketing

Fall 2008

Working in teams students developed Strategic marketing plans for place/distributions issues for BirthFlowers of Milledgeville, Life Enrichment Center  and Creative Expressions of Milledgeville, and Children’s Books by B & M of Dallas, Texas.  Promotional marketing strategies were created for the Digital Innovation Group, the GCSU Master's of Criminal Justice Program, and  the GCSU Master's of Public Administration.  Each strategy was presented in formal written and oral presentations to the clients and included competitive research and analysis, development of a comprehensive strategy, with year long implementation schedules and budgets.

Advanced Marketing Theory & Application

Fall 2008

Comprehensive Marketing Plans were developed by graduate student team groups working for the Mason & Johnson Saw Company, Inc. of Milledgeville, The Gift Basket of Sandersville, Evergreen Approach, LLC of Sandersville, The Washington County Chamber of Commerce,  and Carriage Home Antiques & Collectibles of Sandersville.  Students researched, developed, and presented formal written reports and made competitive formal oral presentations of their recommendations for a year long strategy designed for the needs of the clients.

Independent Studies

Summer 2008

Working independently students developed Professional Selling and Advertising tools for Milledgeville Toyota and a comprehensive Marketing plan for Sharp Tools of Okalahoma City, OK. Formal oral and written final projects with detailed implementation plans were presented to the clients.  The final situation analysis and marketing tools suggested for the Toyota dealership were presented to the sales force during their weekly sales meeting. The suggested billboards were implemented the week of the final presentation on the  electronic billboard across from Wal-Mart on 441. The final presentation including research and comprehensive marketing plan encompassing all facets of the marketing mix was video taped and podcasted for the client, the owner and developer of Sharp Tools.

Strategic Marketing

Spring 2008

Twelve teams of 2-4 students developed Strategic marketing plans for Product related problems and/or opportunities for The Central Georgia Judicial Museum in Eatonton, Horton Composites of Eatonton, and PARC (Physical and Athletic Rehabilitation Center) of Milledgeville.  Integrated Marketing Communications (Promotional) strategies were created for the Monroe Academy of Forsyth, GCSU Adopt-a grandparent program, and Glow Salon of Milledgeville.  Each strategy was presented in formal written and oral presentations to the clients and included competitive research and analysis, development of a comprehensive strategy, with year long implementation schedules and budgets.

Independent Studies

Spring 2008

Working individually students worked for Baldwin Service Center and Glow Salon.  A flexible use brochure was designed for the Baldwin Service Center that could be adapted for different stakeholder purposes. A strategic analysis of the current position and needs of the Glow Salon was developed.

Strategic Marketing

Fall 2007

Working in teams students developed Strategic marketing plans for place/distributions issues for One-Stop Small Business Now Website of the Chamber of Commerce of Milledgeville, Horton Haulers of Eatonton, and Retailing of Milledgeville for the Chamber of Commerce and the Baldwin Development Authority.  Promotional marketing strategies were created for The Milledgeville Chamber of Commerce Tiered Level Memberships and Just-Add-Wine of Atlanta.  Each strategy was presented in formal written and oral presentations to the clients and included competitive research and analysis, development of a comprehensive strategy, with year long implementation schedules and budgets.

Marketing Advertising and Communications

Fall 2007

Integrated Marketing Communication Plans were developed by student team groups working for The J. Whitney Bunting School of Business Career Advisement Center, the Microsoft Academic Alliance at GCSU, the Baldwin Service Center and Creative Expressions Art Gallery, and Milledgeville Youth Baseball. Teams presented, in  written and oral presentations,  competitive solutions to marketing communication needs of the clients.  The plans included competitor research and analysis, business environment analysis, development of comprehensive communication strategies for a year-long campaign aimed at meeting the clients goals.

Advanced Marketing Theory & Application

Fall 2007

Comprehensive Marketing Plans were developed by graduate student team groups working for the Lower Oconee Community Hospital in Wheeler County and Horton Components in Eatonton.  Students researched, developed, and presented formal written reports and made competitive formal oral presentations of their recommendations for a year long strategy designed for the needs of the clients.

Strategic Marketing

Spring 2007

Working in teams students developed Strategic marketing plans for place/distributions issues for Oconee Home Inspections, T & S Bed & Breakfast, and Cards from Heaven.  Promotional marketing strategies were created for Villaine's, GCSU School of Business Graduate Programs, and Scoops.  Each strategy was presented in formal written and oral presentations to the clients and included competitive research and analysis, development of a comprehensive strategy, with year long implementation schedules and budgets.

Marketing Advertising and Communications

Spring 2007

Integrated Marketing Communication Plans were developed by student team groups working for Sam's Voice, John Milledge Academy, GCSU Energy Use & Conservation Task Force, and Peachstate Nursing Agency.  Teams presented, in  written and oral presentations,  competitive solutions to marketing communication needs of the clients.  The plans included competitor research and analysis, business environment analysis, development of comprehensive communication strategies for a year-long campaign aimed at meeting the clients goals.

Strategic Marketing

Fall 2006

 Baldwin County & Milledgeville Development Authority

Big Brothers and Big Sisters

Working with Baldwin County & Milledgeville Development Authority and Big Brothers and Big Sisters, the students created comprehensive marketing plans to address real needs of the organizations.  Elements from their plans were accepted and implementation began before these students had completed the semester and graduated. 

Marketing Advertising and Communications

Fall 2006

GCSU Library Museum

Working with Bella Karr Gerlich of the Georgia College & State University Library Museum, students pictured to the left, created comprehensive one-year, Integrated Marketing Communication Plans for the Museum. The objectives they needed to address in their plans included increasing awareness of the Library Museum, increasing visitation to the exhibits, and increasing funding for the Museum. The students in small teams created and presented their plans as competing agencies. 

Milledgeville Country Club

Students pictured to the right, working in small teams created and presented competing one-year long Integrated Marketing Communication plans to Daniel Johnson, General Manager of the  Milledgeville Country Club.  Their objectives for the plans included increasing awareness, increasing memberships, and increasing use of the facilities.

Advanced Marketing Theory & Application

Fall 2006

Lowe's Collectibles

Lowe's Collectibles, a Hot Wheels collector with more than 15,000 toy cars, was presented three competing year long Marketing Plans by the graduate students pictured to the right.  Students had the difficult challenge of working with a client whose geographic location created a significant barrier to many solutions.

Lokey Chiropractic Clinic

Competing as teams, the graduate students at the left created year long comprehensive Marketing Plans for Dr. Robert Lokey, DC. Working with a service instead of a traditional product, students were challenged to find ways to create positive awareness for Chiropractic care.

Small Business Institute

Summer 2006

Villaine's

Business Management, Relocation, and Development Plan for Villaine’s, Summer 2006, a hands-on research project for MRKT 5165 Small Business Institute course, working with the owner, Villaine, students worked with, researched, explored, and reported, possible relocations and business development strategies  to the owner.

Hattaway Home Inspections

New Business Development Plan for Hattaway Home Inspections, Summer 2006, a hands-on research project for MRKT 4165 Marketing Small Business Institute course, working with the owner of Hattaway Home Inspections in Milledgeville, students shadowed, researched, reported, possible growth and development opportunities  to the owner

Petland

Business Expansion and Development Plan for Petland, Summer 2006, a hands-on research project for MRKT 4165 Marketing Small Business Institute course, working with the owner of Petland in Milledgeville, students explored, proposed, and reported, possible business development and expansion opportunities  to the owner.

Hattaway Printing

Business Growth and Development Plan for Hattaway Printing, Summer 2006, a hands-on research project for MNGT 4165 Management Small Business Institute course, working with the owner of Hattaway Printing in Milledgeville, students worked with, researched, explored, proposed, and reported, possible growth and development opportunities  to the owner.    

Strategic Marketing

Spring 2006

"The students did a wonderful job, very professional! They gave me exactly what I was looking for and it has helped my restaurant grow. As a result of their efforts we were able to identify our target guest, find how to reach them, and most importantly how to keep them. Their ideas were insightful and focused, they did an outstanding job! If any of the students were a part of a marketing firm that I was dealing with I would not hesitate to come back to that firm when I need further marketing. Their professionalism impressed me and so did their ideas....to all of them thank you very much for your hard work and effort, I am sure this is just the beginning for all of you!"

Josh Wise, Manager Sylvia's

2600 North Columbia St.

“…The students took my information and produced a full-blown vertically integrated marketing strategy for the School.  It went beyond fundamentals to professional in its presentation, ideas, budget, and legitimate outcomes.  I can honestly say, they saved me weeks, if not months, of research, and gave me a real marketing plan … [it will] produce many of the benefits we are looking to attain.

They [the students] were professional in every way … What a joy!  If I were the hiring manager in a corporate stratum, I’d hire every one of those students!"

Pamela Thomas

Director of Career Services, The J. Whitney Bunting School of Business

The students shown in the picture above, working in teams, created comprehensive marketing plans during the 2006 Spring semester.  Final projects, one for a local restaurant, one for the International Business Degree Program, and one for the Georgia College and State University School of Business Career Center, were adopted within one week of their final presentations.  Implementation of elements from their projects were already in process before they "walked" the stage to collect their diploma.